Saturday, May 15, 2010

The Soft Pack: The Soft Pack [kemado records]

San Diego indie rockers The Soft Pack deliver their self-titled debut album on Kemedo Records. One of the most awaited and overtly hyped albums in the indie world this year. The album by all means live up to the hype. It’s a record full of memorable hooks and awesome tunes. Songs like C’mon and Answer to Yourself are definitely exhilarating and energetic , everything you’d expect from the Soft Pack if you are a fan of the band but the true gems are found at the end of this album. The tracks Flamable and Mexico are the standouts on this release with the later surprisingly having the band’s lead singer Matt Lamkin’s voice turning his usual cool deadpan delivery in to a croon, a real treat. This is an awesome debut for the San Diego quartet but to be honest we would love to see this band expand their sound rather than to dwell on the same old thing.

International Pop Institute

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